Tuesday, December 4, 2007

Subliminal Advertising During Iron Chef? Please Alton, Say it Ain't So!

During a recent Iron Chef battle, a McDonald's logo flashed on the screen for 1/30 of a second. This was caught by someone who had Tivo'd the show and they posted the clip on YouTube. The Food Network blamed a "technical" error. As someone who edits video for a semi-living, I've never accidentally put a completely unrelated frame into the middle of one of my videos. My theory is that they did it intentionally, not as subliminal advertising, but for the publicity they knew the controversy would cause. Watch the clip and you be the judge, I'm going to grab a couple Big Macs.

17 comments:

Anonymous said...

I agree with your theory. There's no way they would have thought no one would notice that.

logicalmind said...

Not mention that, if it's an error, why not remove the problem from subsequent showings.

Anonymous said...

I saw that on you tube (a thing I now peruse .... thanks to you.) and I thought to myself, "Now, you know that has to be something that this poster made up, just to get some you tube attention." I'm still voting for my theory, but since I don't have the footage in question, how will I ever know?

John T. Rhoe
jtrhoe@yahoo.com

Anonymous said...

This is what is more commonly known as a Big Mac attack! It increases your girth while it reduces your brain cells.

Chef John said...

This story also ran on Inside Edition and there was an official admission from McD's and Food Network that it did occur.

Anonymous said...

great....now McD's is getting free publicity for something they paid a fraction (1/30?) of air time for.

Chef John said...

lol, I doubt they paid by-the-second for this one.

Tyler said...

They paid for 1/24th of a second, if you assume the frame rate is a standard 24 frames per second.

More importantly, can I get my Quarter Pounder with Cheese cooked with a laser?

Sara said...

too funny.

mAH said...

I found it while I was looking for iron chef japan. It s too obvious to be a subliminal message.

jonknee said...

I noticed it when the episode first aired. My reaction was basically what the hell was that. I've long wondered what McDonalds sponsored Iron Chef for anyway. Talk about opposite sides of the food world.

Cindy. Lo. said...

Oh my~
What a scam!

Stephen Colbert said...

They did the same with Anthony Bourdain's Holiday Special a few days ago. There were 1-frame Cialis ads throughout the episode. Very odd.

Chef John said...

I saw that, but didn't notice any Cialis ads popping up. BTW, I'm a big fan of your show.

Anonymous said...

Lol a fan of his show xD It's an impostor!

And about the ad.. isn't that illegal?


Haha, such a late comment.

DaniOcean said...

There seems to be a one/year response to this post, so I believe this year it is my turn.
There is no such thing as subliminal advertising. All scientific tests show that this hidden frame thing doesn't work. FCC have a guideline, that broadcasters are encouraged to follow, which prohibits such adv attempts, but not because they work. As I remember the guideline states that it is done with coercive intention and regardless of its effectiveness, the "subliminal" advertising is not welcomed.

Knowing all that, and realizing "Food Network" also knows it, the only reasonable conclusion is that this frame was put there to generate false controversy. So sleep well, occasionally broadcasters will continue to do this, nothing bed is going to happen to us(cous this don't work) and I'm going out to buy a BigMac... I ment, yeah...

P.S. In US TV was broadcasted in standard NTSC - 60fps, so I guess McD payed about 1/1800th of the standard fee.
P.P.S. And yes "was", not "is". Since 2009 most television is broadcasted using the new ATSC digital standard that allows for HDTV. In this standard anything under 1080p is broadcasted with up to 60fps and 1080p is up to 30fps.

Brenda said...

Just read this in 2014'. If it has been proven not to work, why bother to ban it? Just wondering!