Monday, February 2, 2009

Cheese Cupid's Arrow Points Out Pairings You'll Love

My wife Michele worked in retail cheese sales for many years, and her favorite part of the job was helping customers with choosing the perfect cheese for the occasion, as well as matching the cheese to the drinks being served. With so many cheeses, and so many beverages, this can be a daunting task for a host.

Since I have exclusive rights to Michele's extensive cheese pairing knowledge, I'll have to tell you about the Cheese Cupid. This interactive, animated guide was created by the Wisconsin Milk Marketing Board to promote their regional cheeses. It is one of the better online cheese pairing tools I've come across.

We took a trip up to Aaron Jonas' "Chef Within" Cooking School in Petaluma (future site of some Food Wishes film production), so I could do a few tests with my video camera. Since I had some lovely cheese samples sent to me from the aforementioned Wisconsinites, I thought I'd film Michele testing some of the cheese and beverage pairings.

You'll see the Cheese Cupid in the brief video clip below. It's simple to use, has cool graphics, and even features a (very) friendly female voice. Not only does she try and seduce you into falling in love with these cheeses, she also pronounces the names for you, so you can sound like a real gourmet at the store. Enjoy!

For tips on setting up a cheese plate, check out this video I did for About.com last year.

Also, you can contact Aaron Jonas at the "Chef Within" Cooking School in Petaluma for more information about his upcoming classes and events.



17 comments:

marusha said...

you wife is very pretty chef john!

Anne said...

that is fantastic! all of your friends must love coming to your parties to munch of perfect wine & cheese plates.

Susannah said...

oh my goodness she's gorgeous Chef John! What a lucky chef you are! I love cheese. I probably eat too much. But I cannot stand the fat free stuff. What does Michelle think of fat free cheeses and if she likes any what kind?

Chef John said...

thanks! she doesn't even recognize fat-free cheese as cheese!

foofifofum said...

ooooo-la-la!

Michele,bella moglie, bella donna!

Lucky Chef John!

sweet said...

I can't watch this video here...It stops after 5 sec....tried all different web browsers :(

Chef John said...

working fine for me, must be on your end, or I would have gotten like 20 emails.

Jose Maria said...

I can't watch the video as well. I tried in the office (during lunch time of course) and at home. The problem was the same. I also tried the vimeo website amd it was a no go.
Could you repost it, pleeeese!

Thanks

sweet said...

It works! It works!! yeyy!! Thank you :-)

LucarioPK said...

Hey, John. First time poster, long time viewer. Really love the videos. You and Alton Brown are the only two cooks I will ever listen to.

I'm still laughing at "CHEE-DAR".

Governator said...

Blasphemy!
Promoting Wisconsin cheese from a California location is a wee bit ballsy...

Chef John said...

so's that comment!

Anonymous said...

Ha, you jest! Every chef worth his apron knows the best cheeses are French!

Chef John said...

if by France, you mean Italy, I agree.

foofifofum said...

Oh, lets not quibble - Europe!

Susannah said...

hilarious! I come here for more than the food! You entertain me.

Anonymous said...

A good story

GK Chesterton: “The poets have been mysteriously silent on the subject of cheese.”

Voila: www.tastingtoeternity.com. This book is a poetic view of 30 of the best loved French cheeses with an additional two odes to cheese. Recipes, wine pairing, three short stories and an educational section complete the book.

From a hectic life in New York City to the peace and glories of the French countryside lead me to be the co-founder of www.fromages.com. Ten years later with the words of Pierre Androuet hammering on my brain:

“Cheese is the soul of the soil. It is the purest and most romantic link between humans and the earth.”

I took pen and paper; many reams later with the midnight oil burning Tasting to Eternity was born and self published.

I believe cheese and wine lovers should be told about this publication.

Enjoy.